A Simple LinkedIn Posting Strategy

Most job seekers underestimate this ONE simple LinkedIn strategy:

Posting regularly.

Here’s the truth: If your network doesn’t see you, they won’t think of you when opportunities arise.

But what should you actually post? And how often?

I hear these questions all the time, so here are 4 simple ways you can update your LinkedIn status to boost visibility and stay top-of-mind:

1️⃣ Write your own post – share a win, a lesson learned, or a favorite quote (and ask a question to spark engagement).

2️⃣ Share articles from your LinkedIn feed – add your takeaway and tag the author.

3️⃣ Share articles from outside LinkedIn – don’t just drop the link, add your voice and insight. Explain why you agree or disagree, or why you found the article interesting. 

4️⃣ Schedule posts – use LinkedIn’s built-in scheduling tool to stay consistent. This is great when you have multiple ideas in one day. (You should only post once per day.)

💡 Why posting regularly matters:

- Greater visibility
- Shows your expertise
- Keeps you top-of-mind
- Builds your community

You know what else works?

Leaving a thoughtful comment. So if you aren’t ready to post, try commenting instead!

👉 Here’s the challenge: Start September 1! Commit to posting or commenting daily.

It doesn’t need to be complicated, just share a thought, an article, or even a quote.

Just. Stay. Visible.

🔎 JOB SEARCH

Let’s set the record straight about Applicant Tracking Systems (ATS) - Sam Wright, Huntr

The myth that ATS eliminates applicants or somehow screens applicants out has been around a long time. But it just isn’t true. This post explains what an ATS really is and does. And oh, by the way, there are thousands of ATS systems out there and they all operate a bit differently. 

Thank you notes written by AI can be spotted a mile away - Lisa Rangel

It’s not that using AI is always bad. It’s about making it sound like a real human. The output/writing should sound like YOU! This post explains why and how to write a genuine yet perhaps not “perfect” thank you.

💻 LINKEDIN

2025 LinkedIn Post Stats - Richard van der Blom

There’s good news for those of you with 500-999 connections… what you post on LinkedIn gets more engagement than what I post! I don’t want you to obsess over these findings, but share them so you understand that the LinkedIn algorithm changes and rewards certain content. Always do what feels most in line with your personal brand!  

🗨 INTERVIEWING

Salary negotiation tip: Self-awareness is key - Kelli Hrivnak

This is a tip that doesn’t get much attention, but it should. As much as negotiating strategies and wording are important to understand, so is being honest about how well you meet or exceed the requirements of the job. Read this and think about your last negotiation discussion. Were you self-aware?

🕶 PERSONAL BRANDING

19 Essential Personal Branding Tips From Top Global Experts - William Arruda, Forbes

When the job market gets tough, we need to differentiate ourselves and that’s why we’re seeing Personal Branding become a topic of conversation. Don’t get me wrong, it’s always been important, but we just don’t talk about it with the same focus or energy. William Arruda is one of the top in this area so his article is a good resource. He breaks the tips into the 3-step personal branding process: 

• KNOW – Discover the brand called YOU

• SHOW – Tell your story

• GROW – Expand your visibility and value

William also joined Marie Zimenoff of Career Thought Leaders to talk about Personal Branding and AI. The key point was that AI uses other people’s content to draft it’s answers and this makes it generic. There are some tricks and very innovative uses for AI mentioned in this video like creating personas, buyer profiles, and deep research into companies. If you are curious about ways to use AI that don’t include writing your resume, have a listen!

💰 CAREER

Worried About Losing Your Job? Pack a Digital Go Bag - WIRED

A layoff could happen at any time. Will you have access to the important work docs you need? This article explains documents/materials you should save and how to save them! 

How to Keep Your Work Friends After You Retire - Kiplinger

Don’t let the title deter you from reading this. It applies even if you have been laid off or left your company. There is a sense of loss that happens when you no longer have work friends you see every day. But there are steps you can take so you don’t feel so alone. 

📶 RECRUITER PERSPECTIVE

💗 WELL-BEING

🚀 PRODUCTIVITY

I’ve Tried 50+ Productivity Tools — Here are My Top 9 - Buffer

Are you a productivity junkie? Being productive is a goal for many but the hard part is finding the best tool for the job AND the tool that works for you. Some trial and error is necessary. Here’s Kirsti Lang’s list:

1. Todoist

2. Akiflow

3. Routine

4. Toggl Track

5. Sunsama

6. Brain . fm

7. Focus Traveller

8. Notion

9. Superlist

EVENTS

Join The Job Search Challenge

Monday, September 8, 2025 (Kick Off Call at 12pm ET)

Dates: Monday Sept. 8, 15, 22, 29 and Oct 6

Time: Weekly check-in call at 12pm ET every Monday

Cost: $39

The job search can feel overwhelming and isolating but it doesn’t have to. This 5-week challenge is designed to reignite your motivation, replace doubt with direction, and give you five clear, expert-designed actions every week.

You’ll know exactly what to do and have support along the way.

If you are feeling discouraged, these weekly actions give you concrete steps, no guesswork.

Layoff Readiness with Sharon Markowitz

Wed, Sep 10, 2025, 12:00 PM ET (9 AM PT)

Sharon Markowitz, career coach and founder of Your Career Wings, brings real-world experience into her coaching from leadership roles at Zoom, LinkedIn, Intuit, and Del Monte. In this session, she will introduce her Layoff Readiness Checklist, a practical guide to help you stay ahead of uncertainty. Sharon will share:

• Why proactive, private preparation is essential

• The most common mistakes people make with finances and benefits, and how to avoid them

• How to use your professional brand and accomplishments to thrive after a layoff

• The single most important step you can take today, no matter how secure your job feels

If you want to feel confident and in control, no matter what happens next in your career, this is a conversation you will not want to miss.

Learn more about Sharon Markowitz, Founder of Your Career Wings 

This will be a LinkedIn Live. Yes, a recording is available if you are unable to attend in person. But joining live allows you to ask questions! 

JOB SEARCH VISUAL

Job Seekers: Posting on LinkedIn = Getting Noticed

You built an awesome LinkedIn profile… so why aren’t recruiters reaching out?

👉 Because your profile alone isn’t enough.

💡 The real secret?

Posting status updates that showcase your knowledge, passion, and personality.

People associate you with what you share. And LinkedIys job seekers who post weekly are 10x more likely to be contacted by recruiters. 🔥

Here are 10 easy post ideas to help you stay visible and valuable:

1️⃣ Share an industry insight
2️⃣ Post news from your target companies
3️⃣ Offer job-related tips or hacks
4️⃣ Ask a question to spark conversation
5️⃣ Use images, infographics or videos
6️⃣ Talk about upcoming professional events
7️⃣ Give kudos or a shout-out
8️⃣ Reshare someone else’s great post
9️⃣ Drop an inspirational or on-brand quote
🔟 Celebrate your wins or milestones

👀 Want to stay top of mind with your network? Start posting!

PS: If you aren't ready to post, then comment on posts written by colleagues, people you want to meet and/or thought leaders in your field.

📌 Save this post to use when you’re out of ideas.

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WEBSITE OF THE WEEK

HiringCafe

There are thousands of job boards out there. And using job boards is just one part of your job search. When you find a board you like (relevant jobs), you tend to stick with it. https://hiring.cafe/ is a bit different (see the reasons below). 

Thank you to my friend Chris Blocher for introducing it to me! 

Why they say they’re different:

1. Jobs you can't find elsewhere

   We scrape millions of jobs directly from company websites daily. Many of these companies don't post them on job boards and prefer to post them on their own websites.

2. No more ghost jobs

   We use a fine-tuned AI model to filter out ghost jobs, scams, and offshore consulting shops. On top of that, we don't force you to create an account to apply to jobs.

3. Up-to-Date Job Listings

   Jobs are fetched 3x a day, and we also filter out reposts to ensure jobs are fresh. Other job sites let recruiters repost jobs whenever they want, so you end up seeing the same stale listings again and again.

4. Advanced search filters

   We use ChatGPT's API to extract key information from each job listing, which powers our advanced filters. Learn more about how that works here.

5. Obsessed with Feedback

   We take every piece of feedback seriously and have a dedicated community on Reddit (r/hiringcafe) where you can post feedback and get a quick response from our team