For job seekers, sharing status updates on LinkedIn is the secret to drawing attention to your profile. Job seekers who updated their status weekly were more likely to be contacted by recruiters. Consistency is essential.

Here’s your step-by-step guide on what content to post to ensure you stay top of mind, build a memorable reputation, and align your activity with your career goals.

Before posting, you must ensure your content is on-brand. For a job seeker, "on-brand" content is NOT job search material; it is content related to your next desired occupation. People associate you with the content you share.

Action 1: Review Your Profile- Ensure your LinkedIn profile is updated and includes a keyword-rich profile. Having an awesome profile is the first step before you lure people to it through activity.

Action 2: Aim for Quality and Usefulness- Focus on posting status updates that appeal to your network and potential employers. "Informative, useful updates receive the highest engagement rates". Content that LinkedIn users value is educational or informative, relevant, keeps them updated on trends, inspiring, or helps with skill development.

Action 3: Establish Consistency- If you are actively job searching, you should attempt to post regularly, at least 1 time per week and up to 5 times a week. This consistency ensures your connections remember who you are, what you do, and what is important to you. Aim for 5+ updates per month (approximately one per week).